MUMBAI HOOQ has appointed Manish Kapoor as the Brand Lead of its India operations. As the Brand Lead Kapoor will further push the company’s goals of getting India HOOQ’d by revolutionizing video-on-demand service landscape in India.

HOOQ -- a joint venture by Singtel, Sony Pictures Television and Warner Bros -- will be leveraging Kapoor’s vast experience spanning over 15 years to drive the growth of the brand as a leading over-the-top video service in the region.

Commenting on his new role, Kapoor said, “I am extremely excited be associated with HOOQ and lead its Brand Narrative in India . Over the Top is a very interesting Industry to be in and in my new role I look forward to creating exclusive brand experiences that will fuel the subscriber growth of HOOQ in the coming years”

HOOQ India MD Salil Kapoor also added, “We’ve been scouring the country for the right person for this role. I’m delighted and extremely thrilled to have Kapoor on –board at HOOQ India. He is one of the most seasoned brand and marketing professionals. Kapoor brings with him a deep understanding of the Indian demographics that will help us co-create some interesting campaigns for our growing customer base at HOOQ. “

Prior to HOOQ, Kapoor had worked with Havells India handling the entire group’s portfolio for 17 categories across three brands. He was also associated with JWT where he worked as the Associate Vice president and drove multiple brand portfolios such as Lay’s , Mountain Dew, Kurkure , Cheetos, Uncle Chipps, Timex , Central Parc, jeevansaathi.com, naukri.com , 99acres.com and Hero Motors.