MUMBAI: Zee Entertainment Enterprises Limited (Zeel)  announced that its 24x7 general entertainment channel in Indonesia Zee Hiburan  has successfully completed a year. The channel caters to the mainstream Indonesian audiences with a mix of popular Indian serials, Bollywood movies, shows, cookery programmes, etc., dubbed in Bahasa Indonesia.

Speaking on the channel’s first anniversary, Zeel Asia Pacific business head Sushruta Samanta said, “The success of Zee Hiburan has been simply stupendous. The whole-hearted acceptance of Indian content in Indonesia has helped the channel reach over 1.4 million (14 lakh) pay TV viewers within a year of its launch. We look forward to build on this success and achieve greater heights in the future. As a part of its one-year celebrations, Zee Hiburan will add the popular drama series, Punar Vivah as well as kids’ content to its existing offerings.”

Zee Hiburan was launched on 21 March 2015 in Indonesia as a GEC with popular Indian series such as Sapne Suhane Ladakpan Ke, Kumkum Bhagya, Qubool Hai, Jab Love Hua, Rab Se Sona Ishq, Alladin,Ramayan, Khana Khazana and Fear Files. The channel was positioned as ‘Colour Your Life’, showcasing every emotion in the most colourful fashion. Inspired from paper puppets and paper quilling art forms, the channel packaging was artistically designed to merge the Indonesian and Indian cultures.

In September 2015, Zee Hiburan channel added the popular comedy show Bhabiji Ghar Par Hai, and period dramas, Jodha Akbar and Razia Sultan in its programme lineup The channel is currently available on 5 platforms in Indonesia viz. ICTA, K Vision, Orange TV, First Media and Dili Timor Leste ETO Telko.