MUMBAI: After the huge success of Naagin, it seems there is market for more stories based on the supernatural across channels.

However, the ‘Naagin’ or ‘Ichhadhari Naagin’ trend is not new in India and has been seen in several films like the Sridevi starrers Naagin, Nagina, Sheshnaag and also Mallika Sherawat’s Hiss.

In fact, Zee TV had in 2007 launched a show on the same concept titled Naagin - Waadon Ki Agnipariksha produced by AK Films. The series ran for three years and completed 219 episodes.

Once again experimenting with this concept, Zee TV is all set to launch its upcoming show Vishkanyafrom 21 March, to be aired from Monday to Friday at the 10.30 pm slot.

Produced by Peninsula Pictures, Vishkanya is an extraordinary love story of star crossed lovers from the mysterious heartland of Kolkata. It is a story about  the female protagonist who would be drawn into a revenge tale in the midst of a blossoming love story.

Though the promo of the show looks appealing and promising because of its graphics and visual effects, it will be interesting to see how the show penetrates the minds of the viewers in weeks to come.