MUMBAI: CNBC Asia Pacific is gearing up for a complete upgradation of its newsrooms and bureaus in Singapore, Hong Kong and Tokyo to a server-based nonlinear production environment. Following an extensive review of various competitive offerings, CNBC has commissioned the Avid Unity for news shared storage media network system by Avid Technology, Inc. as the foundation for its complete end-to-end broadcast environment.
With these cutting edge technological solutions, CNBC will gain access to a range of new capabilities, including direct media ingest and play-to-air with the Avid AirSpeed system, simultaneous real-time editing with Avid NewsCutter Adrenaline, and the Avid Unity for news system for shared storage.
The new workflow will also offer fast access to media material with features such as high-resolution clip browsing in the newsroom as well as segment editing using the soon to be released award-winning Avid iNews Instinct system designed for journalists as a high resolution story composition tool. The all-digital Avid environment will significantly increase news workflow and production capacity and enable the producers and editors at CNBC to handle breaking business, political and world news stories with greater accuracy and ease.
CNBC Asia Pacific president and CEO Alexander P Brown said, "CNBC's strong reputation has been built on providing the critical tools and information that empower the efforts of successful business leaders. We are confident that the architecture provided by the Avid Unity for News system is solid and reliable and will play a crucial role as CNBC continues to achieve even higher levels of programming excellence."
CNBC Asia Pacific senior vice president and director of operations Peter Juno said, "This major systems overhaul is a significant investment for us and will dramatically change the way our high-quality business programming is produced. We have been working with Avid for years and are already familiar with the various components and the support we get from them. We look forward to creating a truly digital newsroom environment with the soon-to-be-implemented system."
"CNBC was looking for a partner that could help them design and implement a system that could increase efficiencies in their fast-paced business news environment. We worked closely with CNBC to design an end-to-end Avid workflow that is tailored to their specific needs. With Avid iNews Instinct, CNBC's journalists will have a whole new world of creativity and flexibility, right at their desktop," said Avid Technology (South East Asia) Pte. Ltd vice president Chris Albano.
