MUMBAI: Hathway Cable and Datacom announced the launch of electronic KYC that will strengthen the create efficiency in the KYC process as defined and stipulated by TRAI.

With the launch of electronic KYC, Hathway says that it endorses regulatory compliance with TRAI regarding completion of customer requisition form by the customer in a digitized format. With the electronic KYC, the entire distribution chain including the LCO will be able to easily store millions of forms at a lower operational cost, thus, simplifying Hathway’s daily business and improving customer relationships.

This digital technology is also aimed at upgrading LCO partners and helping them to align with the current trends and service consumers effectively.  The electronic KYC feature also enables updation of customer details including proof of identity, proof of address and customer’s digital photograph by using an APP, at the same time activating the customer’s set top box in real time basis.

The detailed process flow includes authenticating customers through their digital signature on a smartphone or via an OTP generated on the registered mobile number which is followed by the CRF being generated. The same will be circulated to the customer in person and also stored digitally, which can be easily accessed by the LCO as well.

This environment-friendly initiative eliminates the need to print large number of paper forms in a fast growing digital world, thus, proving time-consuming and effective measure keeping in mind the ever increasing digital cable subscriber universe.Recently, Hathway launched a breakthrough initiative with an LCO portal Hathway Connect that aims to redefine and transform business dynamics and  further strengthen the role of the LCO in the distribution chain.

Commenting on the E-KYC initiative,Hathway  video business president TS Panesar said, “Over the past year, Hathway has taken some defining steps in transforming the way the cable industry operates and with the launch of the E-KYC process, we truly comply with TRAI’s directive in easing out customer experience which will prove to be an important stepping-stone. It also coincides with ‘Hathway Connect’-our online portal for LCOs, which will overall help our LCO partners and  make their business operations more convenient. By upgrading the LCOs with E-KYC, our endeavour is to give our consumers, a world class and seamless experience from the word go."