Show them the money. That is precisely what Zee group-promoted Playwin Infravest is doing. A total of Rs 60.15 million was handed out in the third draw held on 11 April. 

And to make sure that the message gets through, Zee is telecasting Playwin's results live on Zee TV, Alpha Bangla, Kalanithi Maran's Sun Network channels - the Tamil language Sun TV and Kannada language Udaya - as well as Malayalam language channel Asianet between 9 and 9:30 pm. 

The third draw fetched Rs 391,638 each for 139 players ("lakhpatis") whose five numbers matched the drawn numbers. The draw, announced during the new Zee show Khelo Number Khelo saw the rolling down of the Rs 50 million jackpot, in the absence of a jackpot winner. Over 100,000 players won cash prizes for getting four and three matching numbers. The other winners included 6,173 people who had four matching numbers with Rs 370 each and 97,146 winners with three numbers matching Rs 50 each. 

According to Playwin officials, the week's draw logged in five million bets in six days compared to four million bets in the last week. The draw, announced initially during the celebrity talk show Jeena Isi Ka Naam Hai, has now shifted to Khelo Number Khelo, a game show hosted by Archana Puran Singh on Thursday evenings.