MUMBAI: Come March and MTV will be rolling out a new show based on girl power and their issues titled Girls on Top. The new show celebrates women and will shatter long standing stereotypes and question the nonsensical taboos surrounding the women in India today.
The show will premiere on 7 March and will be aired from Monday to Friday at at 6:30 pm.
Redefining what it means to be an ideal girl, the show portrays the young Indian girl in her various avatars from a havoc wrecking goddess to a hardworking superwoman; from a devilish diva to a manic pixie dream girl; from a bookish romantic to a tattooed hell-raising disc jockey.
Based on three girls trying to survive in Mumbai, who share an apartment, the show sheds light on the way these girls deal with job, love and domestic issues.
The three leads in the show are Isha played by Saloni Chopra shown as a TV producer, a tabloid journalist Gia played by Barkha Singh, and DJ Revati played by Ayesha Adlakha making their way through life in Mumbai and how they grow stronger together as they face one difficult circumstance after another.
Commenting on the launch of the new show, Viacom18 EVP and business head youth and EEC Ferzad Palia said, “With Girls On Top, we at MTV are all set to take a close look at the lives of three young women trying to make it on their own in Mumbai. The show will focus on their struggles around work, love and life, but at the same time, will also offer viewers an insight into the changing face of Indian women. They’re here to claim what’s theirs – the right to choose a career and a partner, the freedom to express themselves through their work and their style and the independence to live life on their own terms. It’s a show that will resonate with all those young women who have ever dreamed of a life outside the confines of societal norms by breaking stereotypes and questioning taboos. I’m sure our young viewers will fall in love with our three protagonists from MTV Girls On Top because somewhere they’ll find their own story within theirs.”
