MUMBAI: Mudra Connext, the integrated communications planning and implementation unit of Mudra Max, has appointed Niti Kumar as associate vice president.

In her new capacity, Kumar will head operations at Connext in North and East India and will be reporting to Mudra Connext executive VP Manas Mishra.
 
This is Kumar‘s second stint with the organisation. Earlier in 2003, she had joined Mudra Connext as business director and was with the company for five years and then took a one-year sabbatical.

Says Mishra, "Niti joins us at a very exciting juncture when our clients have major plans in the year ahead. Apart from consolidating and adding greater value to our current clients, she will also focus on new business acquisition." 
 
Kumar specialises in media planning and has over 10 years of experience. She started her career with FCB Ulka Advertising in 1999 where she handled clients including Whirlpool and Tropicana. She has also worked with Universal McCann and clients such as ICI Dulux Paints, Gillette and Mastercard.

Says Kumar, "While many things are the same, it is undoubtedly a new and recharged attitude at Mudra Max today. My attempt will be to ensure growth through exceptional work on our existing and new client base."

Kumar specializes in media planning and has over 10 years of experience. She started her career with FCB Ulka Advertising in 1999 where she handled clients including Whirlpool and Tropicana. She has also worked with Universal McCann and worked with clients including ICI Dulux Paints, Gillette and Mastercard.