MUMBAI: Rentrak has acquired Hollywood Software, Inc. (HSI), a Los Angeles-based company that develops enterprise software for managing key elements of the digital movie distribution and exhibition industries.

Rentrak's acquisition of HSI advances its mission to provide highly valuable, never-before-seen analytic tools to the motion picture industry. By combining Rentrak's movie and television intelligence—including Video on Demand viewing information—with Hollywood Software's studio and theater planning systems, this partnership will give movie studios an enhanced scope of a film's success and revenue streams by providing a more comprehensive understanding of a film's total viewership over its lifespan.

“Rentrak's acquisition of Hollywood Software advances our commitment to the movie industry by continuing to provide products that enable studios and theaters to drive movie attendance and provide an enhanced movie-going experience,” said Rentrak's worldwide movie measurement business president Ron Giambra.

“I am excited to join the Rentrak team to help develop new systems that optimise the talents of both market-leading companies,” said Hollywood Software's David Gajda.

Hollywood Software's Theatrical Distribution System (TDS) is installed in more than 30 studios in the US and Canada including 20th Century Fox, Universal Pictures and Lionsgate. Its Digital Cinema Theatre Management System (TCC) product is currently used to manage more than 15,000 screens worldwide.