MUMBAI: Social networking site Twitter has named American Express EVP - global advertising, marketing & digital partnerships Leslie Berland as its chief marketing officer (CMO).

 
On her appointment, Twitter CEO Jack Dorsey tweeted, “Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!”

To which, Berland replied, “Thanks @Jack! Excited to join you and the amazing teams to bring to life the power, uniqueness and magic of Twitter!”

On joining the company, Berland said, “Twitter is a service like no other. It has and continues to change the world, shaping how we communicate and connect, how we're entertained, informed and inspired. It represents everything that's relevant at each and every moment – to me, there's nothing more powerful. I'm thrilled to have the opportunity to work with Jack and the Twitter teams to bring the magic of Twitter to life, broaden its reach, and deepen its impact as the company enters this incredibly exciting new chapter.”

Berland will be responsible for the company’s global consumer, product, and sales marketing.

Having worked at American Express since 2005, she led a global team responsible for creating marketplace demand and driving commerce through differentiated and innovative products, marketing and customer experiences globally.

As a member of the company’s global management team, Berland oversaw advertising, media, sponsorships, content, brand identity and digital partnerships for the enterprise. Under Berland's leadership, American Express forged relationships and created first-ever marketing and digital experiences with partners like Apple, McDonald’s, Uber, TripAdvisor, VeriFone, Twitter, Samsung, Foursquare, Facebook, Jawbone and Google. 

During her tenure at American Express, Berland played a critical role in creating the company’s first social media strategies and presences, and led the social media partnerships and strategy for the first Small Business Saturday.

A two-time recipient of the American Express Chairman's Award for Innovation, Berland also provided strategic guidance to the American Express executive team and was a trusted advisor to numerous corporate partners of American Express on their brand, social media and digital endeavors.

 
Prior to American Express, Berland led PR and online communications strategies for global brands on the agency side.