MUMBAI: On the occasion of National Popcorn Day on 19 January 2016, India's first International cinema chain and the world’s fourth largest exhibitor, Cinépolis releases a heart-warming video celebrating the intrinsic link between movie-going and this universally loved snack. The video illustrates how watching a film in a theatre is absolutely incomplete without digging into a bag of delicious popcorn.

Conceptualized by Cinépolis Global Team, the film light-heartedly turns the spotlight on several people who walk into the cinema resisting the urge to buy the snack. These very movie-goers end up indulging whole-heartedly in their companion’s bag of popcorn when they are immersed in their films. The video sums up this trend by saying, 60% people buy popcorn at Cinépolis. 100% eat!

A tribute to the light, fluffy, flavoured favourite of cine-lovers, the video is backed by a study of popcorn consumption patterns in India which suggests that the money spent on this snack has almost doubled between 2012 and 2015 and currently stands at Rs 2,034 crore. The most loved flavours in the country are butter salted, caramel and cheese. The combination of a cold beverage and popcorn stands out as the most preferred snack inside cinema halls which comes as no surprise. After all, the identities of popcorn and movie watching are inherently tied together and Cinépolis has been fuelling this relationship with the superlative popcorn it serves at its cinema screens across the globe!