MUMBAI: Network18 Media & Investments has appointed National Award winning Indian lyricist, screenwriter and ad-guru Prasoon Joshi as additional director.

Designated as an independent director, Joshi’s term is for a period of five years.

Network18’s Board of Directors at its meeting held on 15 January, 2016 confirmed the appointment.

Joshi is currently McCann Worldgroup Asia Pacific chairman as well as the agency’s India CEO. 

He is credited with marrying creativity with scale and giving McCann's work in India a distinct cultural edge. Joshi has worked on mainstream brands like Coca Cola, Mastercard, J&J, Perfetti, Nestle, GM, Metlife, Pears, Star TV, Maggi re-launch as well as NDTV, Marico, Dabur and Britannia amongst others.