MUMBAI: K Sera Sera is promoting Rajesh Pavithran as the managing director of the company. He was earlier the chief operating officer of Twenty Twenty Television, K Sera Sera's subsidiary company which is engaged in the television content business.

K Sera Sera's chief financial officer Amar Panghal is being elevated to the position of additional director. Meanwhile, Parag Sanghavi, a promoter of the company, has tendered his resignation as MD of K Sera Sera.

"The whole exercise is to professionalise the company. Pavithran will be made the MD while Panghal is being inducted into the board," says Sanghavi.

Kacon Sethi will continue as CEO of K Sera Sera's television business. "It is a subsidiary company of K Sera Sera and she will continue to head it," says Sanghavi.

Pavithran, who was COO in Balaji Telefilms before joining K Sera Sera, will also be handling the music channel Lemon. Eternal Dreams, a media company promoted by ex-Sony executive Sapna Chaturvedi, has ended its association with Lemon. It was entrusted with the task of developing the channel.

"We will no more be associated with Lemon or K Sera Sera in the capacity of consultants for running, operating or managing the channel," says Chaturvedi.