MUMBAI: Soccer‘s governing body Fifa has announced that Brazilian telecom company, Oi, is the first Brazilian Fifa World Cup Sponsor for the 2014 Fifa World Cup Brazil.
 
Oi offers local and long-distance voice transmission, mobile telephony, data communication, internet and entertainment. In an agreement, which begins in 2011, Oi will become the official Fifa World Cup telecommunications service provider for the 2014 Fifa World Cup Brazil. 
 
Fifa marketing division director Thierry Weil says, "Efficient and reliable communications are a vital and integral part of everything we do in the modern world, and to approach a FIFA World Cup without the help and expertise of a major telecommunications provider would be unthinkable. We are therefore delighted to announce that Oi will be joining Fifa as a global sponsor for the 2014 Fifa World Cup Brazil".
 
Oi’s agreement with Fifa begins in 2011 and will run until 2014, during which time the telecommunications giant will enjoy global rights aimed at consolidating the Oi brand as a supporter of the 2014 Fifa World Cup, as well as reinforcing the company’s image both at home in Brazil and throughout Latin America.