MUMBAI: The agency has brought in Ranjan Nautiyal as group creative director and P. Murali Gopal as senior creative director.

Nautiyal moves from Ogilvy & Mather where he was sr creative director and Murali from Rediffusion-Wunderman, where he was creative director. Both will be working closely with the creative and digital teams at Cheil India. They will be reporting to digital services - SVP and head Rajesh Bhatia and creative head and executive creative director Nima DT Namchu.

This latest infusion of talent is a strategic move by Cheil India, to address the growing role of digital media in the overall advertising pie. The changing role of digital media necessitates a shift from executors to thinkers. The 50-member digital team at Cheil India, with the addition of this talent, is all set to become one of India’s strongest digital outfits.

Speaking on the appointments, Cheil Worldwide SW Asia COO Hari Krishnan said, “Ranjan and Murali are valuable additions to Cheil's integrated creative team. They bring with them combined sensibility of insights, ideas and technology - all these dimensions are critical to create sparkling digital work within the context of the overall consumer journey. We will be able to better deliver our promise of 'Ideas That Move' with these new talent additions.”

According to Cheil Worldwide SW Asia SVP and head digital services Rajesh Bhatia, “We have always believed that excellence in digital can be truly achieved only if a layer of creativity is added to technology. These two appointments are in keeping with our goal of becoming the foremost digital and integrated set ups in the country.”