BENGALURU: Champions League T20 is not just about to kick off cheering wars among cricket fan tribes across cricketing nations, but is also extending the frenzy online with the immensely popular IPL Fantasy League. Pitched battles among virtual teams created by fans, saw over 500,000 people play the fantasy league during IPL 2013. Now, fans get to replay this excitement for the latest CLT20 as well.

The official Fantasy League was conceptualised, created, designed, implemented and managed by TenTenTen Digital Products. "The objective of the product was to increase the reach of the IPLT20 website and to increase the involvement of people in the tournament. The game is now being extended to CLT20 to add stickiness to it," said TenTenTen founder Ramesh Srivats.T

The digital products company says that the CLT20 Fantasy League has been updated with new features such as the opportunity to pick variable role players and locking of teams only after the first ball is bowled. The CLT20 Fantasy League is expected to add more fun to the tournament and bring in more international 'players' to the fantasy league.

TenTenTen says that the IPL Fantasy League had over 500,000 users and saw nearly 15 million site visits and over 100 million page views in its very first year. The success of the league and the social buzz that it generated has led to the game being extended to CLT20.

The winners of the CLT20 league stand a chance of winning tickets to the matches, official team jerseys, special cricket bats signed by the players of the winning team and CLT20 memorabilia.