MUMBAI: Percept Out-of-Home, a 360 degree Out-of-Home communication solution and a division of Percept, has rolled out the outdoor campaign for ‘Go‘ cheese brand across Delhi and Mumbai.
 
"The Outdoor campaign in select focus cities was done with the aim of creating a noise level for the brand thus resulting in demand generation and increased penetration which has been achieved well through the select media mix and careful planning by the Outdoor Agency Percept", says Go Cheese VP marketing Rahul Akkara.
 
In Delhi, the ‘Go‘ cheese campaign has been positioned at Delhi metro Stations - metro branding, inside metro branding, wall wraps & unipole resulting in high visibility and recall value.

The Mumbai campaign is positioned on select bus queue shelters.