MUMBAI: Eros International has acquired the UK based music messaging company PingTune, which allows people to discover, share and listen to music through their app on iOS & Android.

The PingTune acquisition provides Eros’ digital platform ErosNow with a first mover advantage in building a differentiated, one-of-a-kind music experience in India.

The PingTune platform allows a deeper social connection between music, fans, and artists. It allows fans to discover, share and listen to music through their app. In addition, PingTune enables artists to create and own official profiles so that they can interact and deliver content directly to fans.

“Music plays an incredibly important role in Bollywood films. We believe our acquisition of PingTune extends our already robust music offering, and is an excellent addition to the ErosNow platform, adding features and functionality that provide our users with a highly differentiated music experience. PingTune adds a deeper level of social connectivity by eliminating the boundary between artists and fans, and allowing users to connect with artists in a more meaningful and enjoyable way,” said Eros Digital CEO Rishika Lulla Singh.

“Eros has always been at the forefront of Indian media and entertainment, adapting new technology to enable fans to experience content in new ways. Their online platform, ErosNow, is a great example of this. We are very excited to partner with Eros in this age of bite-sized content and mobile connectivity, where a content sharing experience for consumers is extremely valuable. Eros’ massive audience and existing relationships with artists will allow PingTune to achieve tremendous scale and visibility worldwide,” added PingTune founder and CEO Henry David Firth.