MUMBAI: After launching the new season of Bigg Boss, Colors is gearing up to firm up its weekend programming with the launch of another show titled Naagin.  Starting from 31 October, the show will be aired on Saturday and Sunday at 8 pm. 

It will replace the channel’s celebrity talk show The Anupam Kher Show- Kuch Bhi Ho Sakta Hai at 8 pm hosted by Anupam Kher. 

The concept of Naagin is not new to India. There have been multiple movies based on the Ichhadhari Naagin like the Sridevi starrer Naagin, Nagina,  Sheshnaag and more recently - Mallika Sherawat’s Hiss. 

Moreover, in 2007 Zee TV launched a show on the same concept titled Naagin - Waadon Ki Agnipariksh, which was produced by AK Films. The series ran for three years and completed 219 episodes. 

How Colors’ new television offering brings about differentiation from what has already been tried before will be interesting to see. 

Produced by Balaji Telefilms, Naagin is based on the snake that changes her form according to will. The promos of the show are already on air.

On other Hindi general entertainment channels (GECs) Colors’ weekend show Naagin at 8 pm slot will be pitted against &TV’s game show Deal or No Deal hosted by Ronit Roy, which airs at 8 pm on Saturday and Sunday, Zee TV's Neeli Chatri Wale, Star Plus' new show Aaj Ki Raat Hai Zindagi (AKRHZ) with Amitabh Bachchan as the host, Life OK’s Dafa 420 and Sab’s Police Factory. On the other hand, Sony Entertainment Television airs Hindi movies from 8 pm on Saturday and Deva Shree Ganesha on Sunday.