NEW DELHI: Prime Focus Techologies and Usoft Technologies are among the four audio visual agencies contracted by the Government for creating commercials to publicise its policies through digital spots to private television cable and satellite television channels and digital cinema agencies.

The other two agencies are eBUS (Aidem Ventures), and Adstream Advertising Services Pvt Ltd. The agencies were given the contract for one year from September, after completion of a tender process.

The agencies will be paid by the Directorate of Advertising and Visual Publicity of the Information and Broadcasting Ministry at rates specified by it. These are per spot basis per delivery (exclusive of taxes): Rs 760 for spots up to thirty seconds; Rs 846 for spots between 31 seconds and 60 seconds; and Rs 940 for spots between 61 and 90 seconds.

The spots above 80 seconds will be paid at the pro-rata of the approved rates from 61 to 90 seconds.  

These rates are inclusive of 15 per cent agency commission, which will be deducted from approved rates at the time of payment.