NEW YORK: One of the biggest aquatic events World Cup Swimming kicked off this month Daejon, Korea. IEC in Sports represents the global television rights for this top World Cup series through various agreements with individual organisers, event companies and agencies.
 

An official release informs that World Cup Swimming is one of the oldest projects IEC has been involved with. Korea, South Africa and Russia are new stops for the eight leg series that runs from this month to February 2004. Each stop is a two or three day period and the competition format is the 25 metre short races.

There are 34 disciplines at each venue, 17 mens races and 17 womens races. IEC has secured television distribution on all continents for the series. IEC In Sports CEO Jonas Perrson added, "There are a dozen channels from around the world that will be broadcasting the series live or and delayed television pictures. With the Athens summer Olympics around the corner, the international focus on the World Cup series will do nothing but increase in the sport."