NEW DELHI: Fox International Channels (FIC) has elevated Jeff Ford as senior vice president - content development Europe & Africa.

He will report to FIC Europe & Africa COO Diego Londono.

The move underscores FIC’s commitment to producing and owning original content. Ford will remain based in London and continues in his current role as FIC UK managing director.

“Jeff’s new role will allow us to produce even more distinctive, bold, original scripted entertainment for our Fox International Channel brands,” said FIC Europe and Africa president Jan Koeppen.

Ford added, “FIC has a content heritage second to none and a proven track record of creating high quality, innovative formats. This new role is a real opportunity to tap into the creative community in Europe. I am excited about the opportunity to collaborate with fantastic talent from the region and can’t wait to get started on our next international hit.”

Meanwhile, FIC Europe & Africa also confirmed that Kelly Butler will resign as senior vice president of Fox Sports Europe and Africa. Butler joined the company in October 2013.

Londono said, “As a veteran executive of Sports businesses around the world Kelly brought a wealth of knowledge, experience and relationships to FIC. She was instrumental in growing our sports footprint and helping guide strategy, operations, and acquisitions. We wish Kelly all the best for the future.”