MUMBAI: Zee TV Canada rolled out its HD version today. The number one south Asian women’s network in partnership with Ethnic Channels Group (ECG), Canada’s largest distributor of third language television services, launched Zee TV Canada in HD on Telus Channel number 2318.

Zee TV Canada that was launched in February 2013 and expanded to HD in April 2013 by launching on Rogers, Bell and now goes a step ahead with its launch on Telus.  

The south Asian audience is the fastest growing ethnic segment in Canada today. Zee America’s general manager Sameer Targe said: “As a market leader we have to continuously reinvent and offer more value to our subscribers. Expansion of our HD offering in Canada is in line with the same thought process. Our success in Canada in recent times only reinforces our belief in the Canadian market.”  

“Zee TV Canada in HD redefines the television viewing experience. It is an experience in itself” added president of ECG Hari Srinivas.