MUMBAI: Gozoop, which recently acquired Red Digital, won the social media mandate for the e-commerce portal, dhamaal.com. The objective of the whole campaign is to drive traffic to their website and make it the best shopping portal in India.

The activity will be carried out in two phases. The first phase will create awareness of the portal and make customers comfortable with the platform, while in the second phase dhamaal.com will move on to promote their categories of product and gratify the fans by holding exciting contests.

Commenting on this, Gozoop managing director (India) and co-founder Ahmed Naqvi said, "GoZoop is excited to make things happen for Dhamaal. We look forward to run awesome campaigns and deliver results that help build lasting relationships between Dhamaal and its customers. It's all about making people happy, the results will follow."

He further added, "The initial feedback has been quite overwhelming. Having worked with most of the e-commerce companies in India, we bring to the table an experience and expertise that will deliver a wow."

"Gozoop was our first choice the minute we decided to go for a social media campaign as we had worked with them in the past and were very happy and satisfied with their level of service and professionalism. We are sure that with Gozoop's association, our brand and website Dhamaal.com will get the necessary exposure it needs and will become a success in a very short time," said Dhamaal.com CEO Hanif Sama.

Dhamaal.com is an online market place selling products ranging from apparels, watches, mobiles and electronics to home and lifestyle items like washing machines and televisions. Since its inception Gozoop has worked with e-commerce portals like Snapdeal, FashionandYou, Quikr, Groupon, Majorbrands, Deals&You, Pepperyfry and Rocket Internet Startups among many others.