MUMBAI: Technicolor, that has tied up with Mid-Atlantic regional exhibitor Bow Tie Cinemas, sold its first film-3D equipment on Monday. The exhibitor will install of its 150 screens with the 3D systems.

Film-based 3D allows exhibitors to install 3D adapters on conventional 35mm projectors though a separate conversion from conventional movie screens to so-called silver screens is still required, just as with a few digital-3D systems.

Technicolor has been marketing a film-3D system as a lower-cost alternative to digital 3D and thus targeting smaller circuits.

New York-based Bow Tie operates 18 theatres in New York, Connecticut, Maryland, Virginia and Colorado.

Technicolor plans to outfit Bow Tie screens in time for the release of two films in its film-3D format like DreamWorks Animation‘s How to Train Your Dragon due for release on 26 March and Clash of the Titans that is to open on 2 April.

Said Technicolor creative services president Joe Berchtold, " the company‘s film-3D technology represents "a high-quality solution that addresses the 3D screen scarcity issue and allows exhibitors an affordable way to bridge the gap to digital."