MUMBAI: Jadoo TV’s parent company CloudStream Media, Inc has inked a partnership with Eros International to bring the ErosNow streaming service to the Jadoo TV over-the-top (OTT) streaming platform worldwide.

With this deal, Jadoo TV's consumers will get instant access to Bollywood movies, television shows and music videos. Jadoo TV will make the ErosNow premium service available starting September 2015 for free to Jadoo4 users for the first year, amounting to a $100 value.

With this latest announcement, Jadoo TV continues to provide its customers with an industry leading line up of on-demand and live South Asian film and television content on its.

ErosNow premium service users on Jadoo TV will see films releasing immediately after their theatrical release and prior to their television release. ErosNow will also include in-house flagship original programming delivering shows with film-like production values. Content across several genres that include reality shows, adaptations of international series, and original productions spanning drama, comedy and thrillers will also be made available. Full seasons of these shows and series will be available for viewing exclusively on ErosNow.

“Partnering with Eros is an exciting opportunity for us as it significantly bolsters our on-demand content offering, allowing our customers access to the latest selection of high quality Bollywood and regional movies, television shows, and music videos. Jadoo TV is the leading platform for the South Asian diaspora, and we believe that this partnership will significantly change the digital media distribution landscape,” said CloudStream Media, Inc CEO and Jadoo TV founder Sajid Sohail.