MUMBAI: Den Snapdeal TV-Shop launches for its audience ‘Miss Discount’, a campaign in which the shoppers can register their phone numbers with DEN Snapdeal TV-Shop through a missed call and get a discount of Rs. 200 on their next purchase.

SMS alerts play a crucial role in registering the daily deals in the minds of the customers. Miss discount will not only empower the consumer database of DEN Snapdeal TV-Shop but also facilitate customer’s return to the channel for better discounts and deals.

Commenting on the campaign, Maneesh Goel, CEO of DEN Snapdeal TV-Shop said: “Our return on investment of SMS alerts is as high as 2000%. We receive approximately 7000-10000 calls every day and we’re certain that this campaign will enhance both our customer reach as well as sales.”

To register:

·   Customers can give a missed call on 09250004488 and get Rs 200 Off on their next purchase.

·   If a customer wants to opt out of receiving the SMS, he needs to send an SMS – TVSHOP STOP to 56677.