MUMBAI: Global communications consultancy firm Maxus has bagged the media mandate for laminate manufacturing company Greenlam Industries Limited.

Speaking about the win, Maxus South Asia MD Kartik Sharma said, “We are in the process of evolving strategic long-term plans for the brand. We are delighted to have acquired the media mandate for Greenlam Laminates and are looking forward in achieving higher goals with this association. Using the right media mix, innovative strategies and technologies that we have at our disposal, we are sure to make this association a very successful one. It will be a great experience for the team working on the Greenlam Laminates business as is an exciting category.”

With over two decades of experience in the surface décor space, Greenlam has been the pioneers in introducing the international décor trend, in India and international markets.

Greenlam Industries marketing and communication vice president Alex Joseph added, “We have partnered with Maxus as we believe they will bring value to our marketing efforts. We are sure this association will prove to be a rather fruitful one as a media agency, we expect Maxus to go beyond just the traditional way to build the brand.”