MUMBAI, September 10, 2013…..Tourism Malaysia’s advertisement has not only evoked delightful feelings among the audiences but has also earned the title of the Best International Tourism ad among all other tourism advertisements.
The Tourism Malaysia ad –Feel like a Star, was selected by the Juries of the Advisory Panel for ‘Thomas Edison Advertisement (TEA) Award’ as the ‘Best International Tourism Ad’ and was conferred the title of ‘Journey of Delight’. The award was presented by Honorable Minister of State for Industry & Commerce, Mr. Sudarshan Nachiappana midst a gathering of dignitaries and celebrities on the 9th of September in Chennai.
On the receipt of this prestigious title, Ms. Sarala V Pathar, Deputy Director, Tourism Malaysia, South India said, “Tourism Malaysia has always shown an inclination towards promotions and support in India. We have put in our best creative and technical efforts behind this campaign and nothing can make us happier than the fact that people have accepted and liked our advertisement. It’s a great honour to earn the title of the best international tourism advertisement; it’s a prestigious opportunity for us and our team.”
The winning ad shows a young couple celebrating their love amidst the serene and luxurious spots of Malaysia. The advertisement beautifully portrays their playfulness towards each other as they visit an array of exotic locations. Their love blossoms under the dreamy blue skies, crystal clear waters and marvelous beaches of Malaysia. We then see the same young couple visiting Malaysia in their later years but their bond with the country is as good as new.
Mr. Selva Kumar, CEO, Edison Awards said, “The title of Journey of Delight is completely justified as the Malaysia Tourism Ad weaves in human emotions to showcase the beautiful locales of the country. It instantly connects to the audiences leaving them feeling delighted and wanting to visit the country and carry memories with them forever.”
The Thomas Edison Advertisement Awards is in remembrance of Thomas J Barratt, the father of modern advertisement and Edison, an entity responsible for the wide range of entertainment. Barrathas a wide mention for the first ever commercial advertisement for promotion of products. He is often addressed as the father of modern advertisement and his innovative contributions are still looked upon with high regard.
TEA AWARDs revolutionizes recognitions conferred to the best of all creative and appealing advertisements. The TEA Awards comprise awards based on 50 different categories for various brands and services. This is the first time that the advertisements in electronic medium are honoured for their panache in various departments. The awards are classified into 33 different categories and Jury awards.
