MUMBAI: Rentrak has signed a TV measurement agreement with KFMB-TV, the CBS-affiliate in San Diego.

KFMB-TV, which was the first local television station to air in San Diego, will utilize Rentrak's massive and passive measurement system to provide their clients with more stable, accurate and comprehensive ratings information from more than 800,000 TVs in the San Diego market.

Additionally, KFMB-TV will employ Rentrak's single-source Auto and Political Advanced Demographics to target commercial messages to these two advertising categories: auto purchasers and voter segments.

"We are pleased to offer Rentrak research and viewing data to our clients here in San Diego. There are many unique, compelling and differentiating features to Rentrak's suite of offerings. We see great value and an opportunity to present additional metrics that will help target who is watching CBS 8," said KFMB Stations vice president and general manager Pat Nevin.

"We are thrilled to welcome KFMB-TV to Rentrak's family of clients and look forward to a long and successful partnership with them," added Rentrak executive vice president of local television, Steve Walsh.