MUMBAI: 24/7 television shopping venture DEN Snapdeal TV-Shop has inked an alliance with multi system  operator (MSO) Siti Cable Network to reach the benefits of TV commerce to Tier I and II cities across the country. 

As a result of this association, the home-shopping channel, which is currently available in 33 million households, will now be available in Delhi NCR, Haryana, Madhya Pradesh, Maharashtra, Andhra Pradesh, Karnataka, West Bengal, Bihar and parts of Rajasthan.

DEN Snapdeal TV-Shop CEO Maneesh Goel said, “This is a significant development for the TV commerce industry and it confirms that we are on course to assume leadership position in the TV commerce space by 2016. Our aim at DEN Snapdeal TV-Shop is to consistently make superior products available to our customers at an affordable price and our partnership with Siti Cable is a significant step in extending our reach and giving more customers access to our product portfolio.”