NEW DELHI: After endorsing Nissan's Micra, actor Ranbir Kapoor has now been roped in as new brand ambassador for Renault India. 

The move comes in the wake of the automobile company's fourth year of operations in the country.

The association marks the union of two iconic brands that are synonymous with passion and innovation, have universal appeal and also boast of an illustrious and successful lineage.

This association will leverage the versatility and legacy of both Renault and Kapoor, as he represents the underlying brand promise of Renault: ‘Passion for Life’. 

Renault India operations country CEO and managing director Sumit Sawhney said, “Being a fourth generation actor who personifies the iconic lineage of the Kapoor family, he ideally portrays a rare blend of talent, class, intelligence and popularity that complements Renault’s legacy and brand ethos which hinges on three pillars – vibrant, forward looking and connected to people.”

Kapoor added, “I have always known Renault to be an iconic and inspirational brand the world over. I am happy to be associated with a brand, which is very young, and which has quickly established itself in India, becoming the number one European brand. I look forward to being part of the Renault family and its fascinating growth journey in India.”