MUMBAI: Prasanna Group has awarded its creative duties to Origin Beanstalk Creative Consultants, following a multi-agency pitch.

The account size is pegged at Rs 50-70 million.
 
The group operates the Prasanna Bus Links, an inter-city travel service under the name Prasanna and MetroLink. 
 
Confirming on the win, Origin Beanstalk Creative Consultants co-founder Thakur Upendra Singh says, "The account will be handled out of Mumbai by Origin Beanstalk Creative Consultants‘ sister agency Meta. The mandate will be to create a new brand identity for the company."