BBC to review its digital creative roster

BBC to review its digital creative roster

MUMBAI: UK pubcaster The BBC is seeking to appoint a small roster of digital creative agencies to provide top-level strategic advice, communications plans and highly creative digital communications.

The review is statutory and is required to satisfy the BBC‘s obligations under the EU Public Procurement Regulations.

 

The required activity will include targeted promotions for specific brands, services, programmes or marketing campaigns and the development of appropriate content, across relevant digital channels.

The agency/agencies will work alongside the BBC‘s advertising and media roster agencies across the breadth of the public services portfolio including BBC One, BBC Two, digital channels, radio networks and other New Media services.

 
The process will be carried out with the BBC‘s Procurement department and will be completed by 31 December 2007.