MUMBAI: Sky viewers in UK will have a first free South Asian entertainment channel in High Definition (HD). This, after &TV, the new Hindi general entertainment channel (GEC) from Zee Network, launched its HD feed in UK on the platform.
&TV HD is the first and only South Asian entertainment channel to offer its full range of shows in full HD at no extra cost to Sky viewers.
The channel saw a gala launch just a few months ago, with King of Bollywood Shah Rukh Khan and Zee Entertainment Enterprises Limited MD and CEO Punit Goenka.
Derived from the conjunction ‘&’, the channel stands for binding people, ideologies and philosophies. Representing excellence, the channel mirrors the thinking and values of an evolved India with the shows having a contemporary touch, depicting the progressiveness in the mind-set of the viewers with a twist. &TV HD will further grow on the remit of the channel and celebrate the spirit of living with full vibrancy.
Viewers will now be able to enjoy the fun of Gangaa, the comedy of Bhabhiji Ghar Par Hai, the history of Razia Sultan, the action of Begusarai and the love story of Badi Devraani among others in sparkling quality. Even more exciting will be the magnanimous music reality series The Voice – India in HD, with Shaan, Sunidhi Chauhan, Himesh Reshammiya and Mika as judges and the fantastic singing talent of India!
As well as exciting shows, &TV HD has a huge line up of Bollywood blockbusters this July to keep its new audience hooked to the HD offering. Watch out for big titles Chennai Express, Main Tera Hero and many more in its weekend specials.
Zee Network Europe CEO Neeraj Dhingra said, “As a pioneering network we pride ourselves in providing excellent entertainment and we will continue to go all out in doing this in the most innovative way. &TV is unique in the market with its top quality shows and now this will be enhanced with the HD offering. The wait is over for people wanting a world class HD channel that is available for free in the Asian market. Being in line with giving extra to the viewers, &TV HD is now the one-stop for full South Asian entertainment with a high definition experience. It's a part of the strategy where we want to engage and connect with the South Asian viewers and provide them a fantastic viewing experience like no one else.”
