MUMBAI: A creative intellect with more than a decade of experience, Vijay Joseph has joined DDB Mudra south and east as a senior creative director. Based out of the agency's Bengaluru office, Joseph would be reporting to DDB Mudra south and east creative head Vishnu Srivatsav.

Joseph said, "I'm excited to join DDB Mudra south and east at a time when a new creative leadership is taking over. It gives me the chance to be a part of creative evolution that’s taking shape, than to merely join the ranks in a system that’s already in place."

Before joining DDB Mudra, he was associated with agencies such as JWT India, Ogilvy and Mather and Disha Advertising amongst others.

Srivatsav added, "Vijay has an awesome combination of great craft, lateral thinking and brilliant attitude. I welcome him on board and I'm certain his vast experience and dynamism will add another dimension to DDB Mudra south's creative leadership." 

During his earlier stints, Joseph has worked across various categories with a clientele base including brands like Nike, Van Heusen, Black Dog Scotch Whisky, Prestige Builders, IBM, Indus Pride, Scullers, Indigo Nation and TVS Mopeds.