Tivo appoints Karen Bressner as senior VP ad sales

Tivo appoints Karen Bressner as senior VP ad sales

MUMBAI: Tivo, which creates television services for digital video recorders (DVRs), has appointed Karen Bressner as senior VP ad sales.

Based in New York and reporting directly to Tivo president and CEO Tom Rogers, Bressner brings to Tivo more than 25 years of experience in developing strategies for integrated sales efforts across national cable television, broadcast, and online. These efforts have resulted in growth in ad revenue and an increase in the advertiser base in her prior positions.

 

Rogers says, "I am very pleased to have Karen on board. I believe that with her experience in leading sales for some of the most well-known brands in the media industry, she will be critical in helping Tivo realize its full potential as the DVR continues to impact television advertising.

"The momentum of our advertising assets is enabling us to weave our way into the fabric of the media industry. With the addition of Karen, I am confident that we are poised for strength and growth in our advertising business."

Bressner says, "I am thrilled to join the Tivo team. I was particularly attracted to Tivo‘s dedication to developing advertising soluions that help advertisers reach consumers who are increasingly fast-forwarding through television
advertising. I look forward to taking part in this
burgeoning business, which I believe has great promise for future growth."