MUMBAI: Even as the Zee Group announced a new improved scheme for its set-top box, Hinduja Group MSO INCableNet also offered an "introductory deal starting from 15 June -- Digital STBs at a deposit of Rs 999/- plus a daily rent of Re 1.
The Pay TV services will be provided under the brand name of 'INDigital' and will be available to its Cable TV subscribers in Mumbai and Delhi.
And in a major initiative to allay fears that have been expressed about the dreaded carriage fees, INCableNet has gone on record to say that it will, within the basic tier price of Rs 72 (excluding local taxes), provide 70 free-to-air channels. This goes way beyond the government mandate that the cable service provider must offer a minimum of 30 channels in the FTA basic tier package.
A company statement said INCableNet has already placed firm orders for all the other equipment necessary for implementation of CAS, such as digital headends and subscriber management systems.
The introductory offer is valid up to the third week of July, to pass on the benefit of the custom duty concessions announced by the government to customers. INCableNet says it has several more schemes in the pipeline to provide STBs on soft terms.
INCablenet also said it would soon be announcing a helpline number on which consumers can ask their questions regarding the schemes, box promotions, etc.
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