MUMBAI: The television arm of music company Saregama is moving into Telugu after having launched popular Tamil serials earlier. Saregama TV has launched its serial Namo Venkatesha in a unique first along with the music release.
The prime time serial will be aired on Gemini TV every Sunday morning at 9:30 am.
According to Saregama officials,Namo Venkatesha is a Telugu musical socio-mythological. Namo Venkatesha has been produced on a grand scale.
The announcement of the serial was accompanied by the formal launch of the serial's music album by Saregama India MD Abhik Mitra.
According to a press release, Mitra was quoted as saying: "With successes in Tamil television and our entry into Andhra Pradesh, Saregama will also explore other regions and genres with a focus on providing wholesome entertainment targeted at the family audiences."
Commenting on the launch of the music album, Mitra said: "The launch of the music album with the serial is a pioneering step taken by Saregama which we are sure will captivate the audiences. Saregama is the first entertainment company which is leveraging its vast music repertoire to bring synergies across its various businesses."
Buoyed by the succes of its two Tamil serials currently on air, Velan and Soolam,, Saregama hopes the new show will further leverage its expertise in the production of socio-mythologicals.
Cine actress Ravali makes her debut on the small screen with Namo Venkatesha. A stellar cast that includes the evergreen Sarath Babu; veteran actors Kantha Rao and Kota Shankar Rao, along with a stars from the Telugu film and television world is what the serial boasts.
Distinguishing Namo Venkatesha from other productions, Saregama Television business head KR Kumar stated: "Namo Venkatesha is produced on a grand scale and will treat the Telegu audience to a whole new small screen experience."
Directed by BR Vijayalakshmi - India's first women cinematographer - and scripted by Vietnam Veedu Sundaram, Namo Venkatesh will present the grandeur of the Mahabharata combined with the fantasies of Krishna Leela in a Telugu context, says the release.