MUMBAI: The newly launched home shopping channel Best Deal TV has partnered with e-commerce giant Amazon.in. Through this, customers will get an opportunity to buy a variety of celebrity backed fashion and lifestyle products on Amazon.in platform too.

Amazon Fashion, India head Vikas Purohit said, “Our exclusive tie-up with India’s first celebrity home shopping channel, Best Deal TV reinforces our vision of transforming the way India sells and buys. We believe that tele-shopping and online shopping will work in synergy for Indian consumers, giving them more and varied selection of products and purchase options. We look forward to delighting our customers across the country with our offering of wide and unique selection at low prices and fast delivery experience.”

Best Deal TV CEO Raj Kundra added, “We are delighted to launch our products exclusively on India’s largest online store, Amazon.in and help consumers buy not just celebrity endorsed products but also affordable quality products from Best Deal TV selection on Amazon India. Reaching out to the consumers in every nook and corner of the country with exclusive brands especially endorsed by celebrities is now possible with Amazon India.”

The fashion and jewellery collection includes Shilpa Shetty’s designer Slim Shape Jeans, her very own line of sarees, Satyug Mangalsutra bracelet, Neeta Lulla’s sarees and Anushka Dandekar’s line of jeggings. The platform will soon launch Akshay Kumar’s exclusive AK clothing range and many more just a click away. The beauty and lifestyle selection includes products from other Bollywood and famous celebrities like Akshay Kumar’s Twist Head-phones, Neha Dhupia’s hair extensions, Farah Khan’s air loc containers, Bipasha Basu’s suggested air fryers, celebrity endorsed and owned mobile phone brands, TV’s and many more such exciting and innovative products.