MUMBAI: Ashwini Pai, a longtimer at Zee, has taken over as business head of Zee English and Zee MGM from Ajay Trigunayat, who will now head marketing for the entire Zee network.
Pai, involved with Zee English and Zee MGM from the time of the inception of the two channels, was vice president before she took over as business head just over two weeks ago. Trigunayat on the other hand, took charge of the two channels in August 2002 with a brief to exploit the programming strength and potential of the two channels.
Pai, who has been with Zee for the last nine years, chiefly involved in programming, has now been entrusted with the two channels, both of which have been recently revamped. A new look Zee MGM has been in place for the last few months and new shows are being brought into Zee English to bolster its programming.
Speaking to indiantelevsion,com, Trigunayat, who has taken over as vice president of Zee network, said he would now be looking after network marketing initiatives and broad marketing strategy, while the day to day marketing would be handled by the brand teams. Trigunayat has earlier worked with Zee director, marketing Partha Sinha, but the post of VP marketing has been lying vacant since Sinha quit eight months ago and Zee went in for some vertical restructuring. Trigunayat will be reporting directly to the chairman.