MUMBAI: As the World Cup gets into overdrive, Sony Entertainment is getting increasingly aggressive on the issue of piracy. What has given further teeth to SET's efforts is a Delhi High Court injunction secured last Friday, which "restrains anyone from getting the unauthorised signal of either Sony or MAX."
Speaking to indiantelevision.com, SET-Discovery India Pvt Ltd president Shantonu Aditya says two teams operating out of Mumbai and New Delhi are coordinating "pirate busting" activities. "In the last one month we have conducted raids across the country, Aditya says. Lawyers have been stationed in 30 cities across the country assigned for just this task, he added.
Aditya also said that raids in Surat and Baroda in the western Indian state of Gujarat had been effective in curbing the menace. He revealed that there was another one planned for Wednesday in a city in central India.
What with the Super Sixes line-up that was settled today including two unlikely entrants in Kenya and Zimbabwe, India's entry into the semi-finals is as good as certain. So expect more cat and mouse games between SET and recalcitrant operators.