MUMBAI: ZenithOptimedia India has roped in Dnyanada Chaudhari as managing director for West and South.
Chaudhari joins from Hindustan Unilever Ltd where she was head-media services India.
Based out of the Mumbai office, she will be responsible for the growing development of ZenithOptimedia‘s operations in West and South India. She will report to ZenithOptimedia India CEO Satyajit Sen.
Commenting on the appointment, Satyajit Sen said, "Dnyanada‘s wide-ranging experience across essential sectors and her commitment to ROI- encompassing ideas, intent and investment are fundamental to our growth in Mumbai and Southern India. I am confident that under her leadership we will soon match the success we have already had with our North operations."
Adds IMX and ZenithOptimedia India chairman Ambika Srivastava, "Dnyananda is the ideal candidate to build our operation both in Mumbai and the South. Her learning and experience garnered working with some of the world‘s fastest selling brands is noteworthy and I am pleased that she will now be working with ZO India."
Dnyanada has over 13 years of work experience in the media industry with expertise across strategic planning, buying and media management having worked with the finest financial and FMCG companies. She started her career at Lodestar where she was responsible for leading cutting edge media planning and buying.
Over the years, Dnyanada has led several initiatives looking beyond traditional methods of measuring media deliverables. When she joined ICICI Prudential in 2004, she was the first media manager in the finance industry in India and was responsible for setting up the media department and drive media effectiveness. In 2005, she joined Marico Ltd to head media and drove some game changing strategy and innovations.
