MUMBAI: Yash Raj Films (YRF) has announced an agreement with Indian travel and tourism company SOTC and Switzerland-based enterprise Brandinvest AG to offer a ‘YRF Enchanted Journey‘ in Switzerland to movie fans.
The tour visits sites and locations in Switzerland featuring in Yash Raj Films, as well as engaging with various themes and elements seen in the studio‘s most famous films like Dilwale Dulhania Le Jayenge, Mohabbatein, Veer-Zaara, Chandni, Darr and Bachna Ae Haseeno.
The agreement was signed by Yash Raj Films chairman Yash Chopra, Kuoni India & South Asia CEO and MD Zubin Karkaria, and Brandinvest AG co-owner and CEO Marco Casanova.
"We at YRF are convinced that this very special offering in Switzerland will provide a previously unattainable opportunity to a lot of Indians and fans of our films. It is a unique entertainment product that we are bringing to the market that promises to be a showcase offering for tourists visiting Switzerland," said Yash Chopra.