MUMBAI: In the wake of a multi-agency pitch, Maruti Suzuki has signed Denstu Creative Impact as its creative partner for its newly-launched multi purpose vehicle (MPV), ‘Eeco‘.

"The size of the account is close to Rs 300 million for a year," informs Maruti Suzuki chief general manager marketing Shashank Srivastava. 
 
Backed with their national and international resources, Denstu Creative Impact showcased a powerful understanding of the product during the pitching along with new and innovative ideas. "We, thus, went for Denstu as our creative partner," says Srivastava. 
 
Apart from Denstu Creative Impact, the other agencies that pitched for the account included Capital, Creative Impact, Percept Hakuhodo and Lowe Lintas.

Says Srivastava, "The campaign is a 360 degree plan that includes print, TVC, OOH and the internet. While the print ad is already out, the television campaign (TVC) will be launched next week."
 
Lintas Media Group is the media agency for Maruti Suzuki.