MUMBAI: Following a multi agency pitch, Publicis Ambience has bagged the creative duties for JK Helene Curtis.

According to sources close to the development, the size of the account will be pegged in the region of Rs 100-150 million.
 
Apart from Publicis Ambience, the other agencies contending for the account included Rediffusion Y&R, Contract Advertising and Network Advertising.
 
As per sources, the first campaign for the account would be launched during the Indian Premier League (IPL).
 
However, despite continuous attempts, Publicis Ambience president and chief operating officer Anirudhha Banerjee remained unavailable for comment.

MediaVest, a division of the Starcom MediaVest Group, is JK Helene Curtis‘s media partner.