MUMBAI: HLL Lifecare, formerly known as Hindustan Latex, has appointed Lintas Media Group (LMG) as its media AOR, following a multi-agency pitch.
 
The size of the account is pegged to be in the region of Rs 50-60 million.

As part of its new mandate, LMG will handle the entire product portfolio for HLL Lifecare, including Moods, oral contraceptive pill brand Saheli, Crezendo, and Preventol.
 
"There were approximately 12 agencies contending for the account," said HLL Lifecare AGM - product management Keraleeyan. "We found LMG‘s commercial proposal attractive, and thus went for it."
 
It is pertinent to note here that the creative duties of HLL Lifecare‘s condom brand Moods are with RK Swamy BBDO while Publicis Ambience handles the creatives for its oral contraceptive pill brand Saheli.