MUMBAI: Riding on the popularity of the on-going Pepsi Indian Premier League (IPL) season eight cricketing tournament, ESPNcricinfo is looking to engage fans with a host of exclusive videos and special content dedicated to comprehensive IPL coverage on the website.

First in the list of this content is The Huddle that features former India cricketer Ajit Agarkar and former New Zealand bowler Iain O’Brien in conversation with ESPN cricinfo talent delivering pre and post-match analysis of each game of the IPL. A 15 minute live preview will be available daily at 7.45 pm along with a post-match analysis. The guests will dive into predictions, player performances, stats and milestones and more.

Additionally, a video show called On The Road, which began during the ICC Cricket World Cup, will continue through the IPL as well. The travel and features video series allows fans to engage with the IPL through a micro-site featuring multi-media content, social media integration and user generated content. The micro-site will feature a mix of daily and weekly content that will further be amplified on social media platforms like Facebook, Google+, Twitter, Vine, Instagram and YouTube. Additionally, the series will include a call to action for user generated content through #ontheroad.

ESPN cricinfo and ESPN Digital Media head Rakesh Kumar said, “This is our endeavour of serving fans anywhere, anytime. The tremendous response we have received this World Cup has set the stage and the momentum is expected to go up with the IPL.”