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MUMBAI: CNBC AWAAZ, India?s No.1 business channel along with Arms (a division of Arcil) will launch Responsibility aur Rupaiya, a pioneering initiative which will endeavor to make children more responsible towards financial decision making.
Aimed at making children aware of various financial crises that exist and ways to tackle them, this initiative is a combination of ground activities and on air programmes. The initiative will see eminent jury of people with sound experience in their respective fields travel across four metros and meet the students from the eight & ninth grade and determine their financial decision making abilities. To engage these students, the initiative will be presented in form of case study that will depict real life financial situations, in an easy to understand format for the students.
CNBC AWAAZ will host a competitive session in each of the four metros with teams from four to five schools presenting their solutions to these case studies. The students will need to present these solutions in the form of a skit or a poem or a report or a power point presentation. From the four winning teams, the top two teams will be invited to Mumbai for the final round of the competition. The four winning teams and the overall winners will be awarded exciting prizes. Each competition will be featured on CNBC AWAAZ in the form of a half hour telecast.
Commenting on this pioneering initiative, Mr. Neel Chowdhury, Vice President, Marketing CNBC-TV 18 & CNBC AWAAZ said, ?It is essential to mould children and make them responsible towards understanding the value of money. ?Responsibility Aur Rupaiya? is a one of its kind show presented in an interesting format which will help create awareness among children and make them better decision makers of tomorrow.?
Supporting the initiative Mr. S. Khasnobis, Managing Director & CEO of Arcil said ?Indian society is getting exposed to consumerisation too rapidly. Keeping in pace with this cultural transformation, borrowings as a means of funding individual growth aspirations is becoming a way of life. There is a need to understand the responsibility one assumes for debt repayment obligation. Whether debt comes as a ?right or privilege? for the future generation, the responsibility associated with it, if not owned up, will invariably lead to social disaster. ?Responsibility and Rupaiya? is an attempt to make the future borrowers aware of and also make them learn to own up responsibility as also fulfil obligation for the well being of the Society.?
