MUMBAI: STC Associates, the New York-headquartered global brand management firm, has roped in Swati Katakam as regional director for the Indian subcontinent. The company established its India presence with the acquisition of the VSNL International account.

In her new capacity, Katakam will report to STC Associates CEO Sophie Ann Terrisse and will be responsible for leading and building the organization across the India market. He will also play a pivotal role in representing the firm for India clients in and outside of India to help them build their global leadership.
 
Says Terrisse, "Her appointment affirms our ongoing commitment to invest in this region and in senior resources who will add superior value to our clients businesses."
 
Adds Katakam, "My decision to move to STC Associates came with the clear realisation that clients must leverage every facet of their brands to strategically create and integrate brand experiences that drive business. I look forward to spearheading the growth of STC India to expand the integrated services proposition for marquee clients across this region."
 
Prior to this appointment, Katakam was vice president of Grey PR cell. Some of the accounts on which she worked include Rolex, Spencer‘s Retail, CavinKare, MetLife, and the IPL Team Rajasthan Royals.